who is australia's best programmer?

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    Ryan Rathbone, Content Director, Sydney's Mix 106.5
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    S.N, Head of Network Programming Department. Australia.
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    Breakfast Radio Host & Comedian. Sydney. Identity withheld.
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    S.N, Head of Network Programming Department. Australia.
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scott muller and brad march on who & why

Think inside the box. Brilliant basics and exceptional execution.

When we look for lessons from other media in Australia, right now this one is the monster.

The best programmers in Australia right now – by a long shot – are at the Seven Network.

The Seven Network really is in a different league. Yet it would also be easy to write off using Seven as Australia’s preeminent example because they currently have such a strong show lineup. Surely it’s as simple as great shows = great ratings.

Only it’s not that simple.

First, developing that on air schedule took time. Seven’s success is the better part of a decade in the making, and they’re to be applauded for relentlessly pursuing their long-term objective.

But even with such a great show lineup now in place, Seven isn’t resting. What they’re doing to make the most of it is inspiring – and it’s where the lessons are. You only have to pay close attention to see that their success is by design, not by accident.

Here are 10 reasons why they’re the best in Australia.

  1. It’s about The Audience. It’s never about them.
  2. It’s about Attention to Detail.
  3. It’s about Reset! Reset! Reset!
  4. It’s about Recycling.
  5. It’s about Truly Outstanding Creative.
  6. It’s about Brilliant Talent.
  7. It’s about Promoting the Hell Out of It.
  8. It’s about Clear Character Definition – In An Instant!
  9. It’s about Success Breeding Success.
  10. It’s about The Long Term.

Read full article at radiotoday.com.au here

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